The measurement-first AI consultancy
GenMaxima was founded on a simple observation: businesses don’t have an AI adoption problem, they have an AI proof problem. With 12+ years across digital marketing and web analytics and formal training in economics, we bring causal thinking — experiments, counterfactuals, incrementality — to a field drowning in hype.
Why "measurement-first" matters
Anyone can deploy an AI tool. The rare skill is knowing whether it worked. GenMaxima was built at the intersection of three disciplines: digital marketing (12+ years in the trenches of acquisition and analytics), economics (causal inference, incentives, counterfactual thinking), and generative AI (hands-on systems, not slideware).
Our operating beliefs
- Evidence over enthusiasm. Every engagement includes a measurement design before a single tool is deployed.
- Systems over subscriptions. We leave behind workflows and capability, not a pile of licenses.
- Visibility is the new distribution. If AI assistants don't cite you, you don't exist to a growing share of buyers.
- Small scopes, fast proof. Weeks to first result, not quarters.
Ready to find your highest-ROI AI move?
Book a free 30-minute strategy call. You’ll leave with at least one concrete opportunity — whether or not we work together.
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